LG is done skirting around the price of its rollable OLED R TV. As noted by , the company’s US website now says you can buy the set for $100,000. Previously, not only did LG not list the price of the OLED R in the US, you had to . Now all that’s in between you and the company’s futuristic TV is an “Add to Cart” button and about the cost of a down payment on a house in the Bay Area.
For that amount of money, you get a 65-inch 4K TV that can take on different viewing positions. In its signature “Line View” mode, only part of the OLED R is visible to display the time, weather and other bits of information. It’s also possible to lower the display to do away with letterboxing when watching a movie. Other features include support for Dolby Vision, AirPlay 2 and HomeKit. And while the panel doesn’t get as , it can still output gaming content at 4K and 120Hz.
If you’re looking for a more affordable entry into LG’s OLED TV ecosystem, the company’s 2021 lineup starts at a much more approachable . Even its mid-tier C1 family won’t set you back as much as the OLED R, with the most expensive variant in that lineup coming in at $5,999. But then who are we to tell you how to spend your money?
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.