Per an application filed by the company with the state’s Public Utility Commission, Tesla wants to sell electricity directly to consumers in Texas. Tesla Energy Ventures, a wholly-owned subsidiary of the automaker, made the move in mid-August, according to . If approved, the company could start selling electricity to residents as early as November.
Tesla has built utility-scale energy storage projects in various parts of the world, including and , but has so far avoided selling electricity stored in those facilities directly to consumers. Instead, it has tended to work with providers by helping them with their storage needs.
But that was before a cold snap in February left much of Texas . When the power grid failed, Tesla CEO Elon Musk, who by that point had recently , took to Twitter to mock the Electric Reliability Council of Texas (ERCOT). “Not earning that R,” he said of the nonprofit group, which manages approximately 90 percent of the Texas power grid.
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